About
Hi, I'm Hailey.
I’m a strategic, detail-driven marketing professional who thrives at the intersection of creativity, clarity, and meaningful impact. Over the past seven years, I’ve built a career around transforming ideas into thoughtful digital experiences—whether through product marketing, website strategy, SEO-driven content, or social storytelling. What I love most about marketing is its ability to connect people with solutions that genuinely make their lives better. For me, great marketing isn’t just about visibility; it’s about understanding human needs, solving problems creatively, and telling the right story at the right time.
My work is grounded in honesty, transparent communication, and a high personal standard of excellence. I believe that strong results come from clear expectations, open dialogue, and a commitment to doing things the right way. I’m at my best when collaborating across teams, bringing structure to complex projects, and delivering work that is both strategic and human-centered.
Outside of my professional life, I stay creatively inspired through tap dancing—a lifelong passion that keeps me grounded, expressive, and continuously learning.
In everything I do, I strive to bring curiosity, integrity, and thoughtful craftsmanship—building work that not only performs, but resonates.
What I Do
Product Marketing
I turn complex offerings into clear, compelling messaging. From legal services to financial products, I develop campaign content, align teams around shared goals, and create materials that strengthen brand clarity and engagement.
Copywriting
Website Content Strategy & Administration
I plan, build, and manage high-performing websites. I create and optimize landing pages, manage CMS updates, ensuredADA compliance, and collaborate with vendors to improve site functionality and user experience with a proven track record of conversions.
Social Media Management
SEO Strategist
I drive organic growth through research-backed strategy. My work includes keyword development, on-page optimization, SEO reporting, and implementing best practices that improved search visibility and overall site performance.
Event Programming
I write clean, strategic, and compliant copy. From campaign pages to ongoing website updates and weekly press ads, my content is built to boost rankings, support user intent, and maintain a consistent brand voice.
I develop and manage organic social strategies. I’ve led content creation for Instagram, Facebook, LinkedIn, and TikTok, executed B2C and professional campaigns, tracked performance, and used analytics to improve engagement and meet KPIs.
I’ve planned and led community events, seminars, and campus programs — coordinating logistics, managing communications, and ensuring smooth execution. From organizing firm presentations to producing university-wide events, I bring strong coordination, scheduling, and cross-team collaboration skills to every project.
Marketing that connects strategy, creativity, and measurable outcomes.
My Work
GET IN
TOUCH
If you’re looking for a creative partner who can bring clarity, strategy, and standout storytelling to your brand, I’d love to connect. Whether you need support with copywriting, social media, or content development, I’m always excited to collaborate on meaningful projects. Feel free to reach out—I’m always open to new opportunities and conversations.
505-948-3077